Not With no Enterprise Mannequin: Why “Simply Do It” is Not a Good Recommendation

Customer benefit, profit model, available resources: these are not the only important aspects that are often neglected when you and your friends come up with the new Facebook. Nonetheless, social media accounts with the new company names are set up first. Often, there’s a lack of a larger perspective – a business model can help with that.

The Aftermath

Two new domains were secured, Facebook and Twitter profiles, as well as a YouTube channel, were created. The search for license-free images for the future website had already started. What happened? In the evening, after the workout, a group of friends drank some beer together, and came up with “the best idea ever”!

Sadly, most of the time, it stays an idea, and the hot flame of motivation turns into a cold lump of disappointment.

Risk: Having an Idea and Just Doing it

Often, between a good idea and getting started, there’s only one intermediate step missing – but it’s an important one. If the action is not taken, there’s a risk of the entire project freezing up. An example: the idea “online shop for t-shirts with cute cats” may seem like a way to make money off of the cat video hype. And friend 1 watches a lot of YouTube videos so that he can start an own channel tomorrow – a compilation of the best videos. Friend 2 was pretty good at drawing in college, so he’ll do the graphics. There’s also a ton of cat images on the internet so that you could print these. Friend 3 is a social media connoisseur and knows that cat content does great. Visitors will get to the online shop via Facebook and Youtube, and the t-shirts will sell like hot cakes!

But is all of that enough for three people to at least make some decent

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Fb Netiquettes to Promote Good Dialogue on Your Wall

be open to new ideas

Once upon a time, in a land before social networking sites like Facebook, there were things called forums and newsgroups. Users like you and me hide behind anonymity, avatars and handles to share controversial, unpopular, thought-provoking ideas and opinions. These places were moderated by more responsible adults to fend off flamewars and prevent the topic from going offroad.

Essential Facebook Etiquette: 10 Dos and Don’ts

Essential Facebook Etiquette: 10 Dos and Don’ts

With Facebook exploding into existence and evolving rapidly in just a couple of years, it’s not easy for…Read more

These days, we prefer places like Facebook which is full of interesting characters, friends and family members all coming together in a platform where people can argue, fight, troll, share and discuss everything under the sun – minus the presence of moderators.

However, since one man’s meat is another man’s poison, there are bound to be disagreements that would prevent otherwise good and calm discussions. Which is why we all need to have a thoughtful discussion about Facebook netiquette.

1. Post insightful updates

You can’t expect good discussions to come to you. However what you can do is to provide soil for good discussion to flourish. If you just post silly things all day, every day, you shouldn’t be surprised if people treat you like you can not keep up a mature conversation.

Start with talking about what you like or didn’t like about that new movie you saw. Give your opinion on the latest news and ask people for theirs. Soon enough, you’ll have interesting conversations in no time.

2. Be open to new ideas and opinions

A discussion is a two-way street, an exchange of ideas and thoughts. Ideally, you learn new things and insights,

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Plan a Journey to Any Metropolis With Fb’s “Metropolis Guides”

places to go

Avid travellers could soon rely on Facebook to help them plan their trips as it appears that the social network service is currently rolling out a feature called “City Guides” to the masses.

Travel cheap with ride-sharing services using Google Maps

Travel cheap with ride-sharing services using Google Maps

Ride-sharing services such as Uber, Lyft, Grab, Ola and the others have certainly revolutionized the way we commute.…Read more

If you’re one of the early ones who’ve managed to gain access to the feature, you’ll be able to find the City Guides feature through the Facebook app’s “More” menu. Through this feature, you’ll be able to select a city and gain some information about the city itself, on top of a list of friends that have visited the city you’re looking at.

places to go

The biggest selling point that City Guides has lies in its “Suggestions” tab. From this tab, Facebook will compile a list of locations, ranging from restaurants to tourist attractions, that are popular there. Besides locations, Facebook will also list down any upcoming activities that will be held in the city as well.

popular attractionpopular attraction

If any of these locations or activities strike your fancy, Facebook has included a bookmark icon that lets you save these locations and/or activities into a simple list.

save locationsave location

Handy though the feature may be, do note that City Guides appears to be focused on international cities at the moment. As such, the feature may prove useless if you’re planning to visit places that are located outside

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Fb Makes its Privateness Settings Simpler to Grasp With “Privateness Fundamentals”

manage privacy

Ensuring that your Facebook account is only accessible to people you know can be an overwhelming experience as the social network service has a privacy setting menu that is rather extensive.

5 Facebook Privacy Settings You Should Know

5 Facebook Privacy Settings You Should Know

In the midst of all the fun connecting with family and friends via apps, walls, and photo albums…Read more

In an attempt to make these crucial security settings more accessible to everyone, Facebook has launched a new “Privacy Basics” page that breaks down all parts of Facebook’s privacy settings into bite-sized chunks.

Designed with the less tech-savvy in mind, Facebook’s new Privacy Basics is an interactive manual that highlights the service’s many tools that help you protect your privacy. The walkthrough is split into four separate categories, with each category having subsections of their own.

manage privacy

Clicking on a subsection will open up a guide that gives you a step-by-step walkthrough of that particular feature in the form of slides. On top of the helpful guides, Privacy Basics also comes with a Privacy Checkup feature. This feature functions as a checklist of sorts that lets you make sure that only authorized people are able to view your account.

preview of view aspreview of view as
privacy check upprivacy check up

Besides making sure that the information on the page is presented in a simple and straightforward fashion, Facebook has also made the Privacy Basics page available in 44 different languages. This allows non-native English speakers to learn about Facebook’s privacy settings

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You Can Now Shield Your Fb Account with Safety Keys

physical keys log in

Two-factor authentication has been an option for those who wished to beef up the security of their Facebook accounts for a while now. However, if you feel that two-factor authentication isn’t secure enough, Facebook has added yet another security measure to the mix: physical security keys.

9 Ways To Keep Hackers off Your Facebook Account

9 Ways To Keep Hackers off Your Facebook Account

If you are like millions out there, Facebook has become your no. 1 website on the Web. As…Read more

The way this system works is simple. Enter your Facebook login credentials, insert the security key into your computer’s USB drive and tap on it. Once that’s done, you’ll be logged into Facebook as per normal.

Facebook will support any security key that follows the Universal 2nd Factor (U2F) standard that is hosted by the FIDO Alliance. This means that security keys like the Yubikey line made by Yubico will work with Facebook’s new security option. On top of that, an account can support multiple security keys, so you can always create backup keys just in case you lose one.

physical keys log in

But just like any other security system, this security key system does have its drawbacks. Apart from the obvious need to purchase and carry around a physical object (albeit a small one), the security key feature will only work with certain web browsers and mobile devices.

For now, adding a new security key can only be done using the latest version of Chrome or Opera, so you’re going to need either of these browsers on your computer. The feature is still not available

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Fb Rolls Out Delegated Restoration Safety Function

sign in to github

Facebook has been busy boosting up its security systems with the company quite recently implementing support for U2F security keys on its website. Now, the company is looking towards the future of second-factor authentication as it has begun trials for a new system called “Delegated Recovery“.

9 Ways To Keep Hackers off Your Facebook Account

9 Ways To Keep Hackers off Your Facebook Account

If you are like millions out there, Facebook has become your no. 1 website on the Web. As…Read more

In essence, Delegated Recovery works much like any other two-factor authentication (2FA) method currently available. The difference between traditional phone-based 2FA or physical token-based 2FA is that Delegated Recovery stores your digital tokens on a third-party account that the user owns instead.

sign in to github

For example, say you were to lose your handphone and/or security key. The lost of these two devices would usually mean that you will be unable to gain access to your 2FA-activated account until you’ve contacted the customer support.

With Delegated Recovery, you’ll still be able to access your account as Facebook has stored the security tokens needed to unlock your account. Furthermore, all tokens are encrypted, meaning no one, not even Facebook, will be able to read the information stored in the token.

security settingssecurity settings

Facebook will be rolling out Delegated Recovery in a limited capacity to GitHub as part of the company’s bug bounty program. During this trial period, Facebook is looking to acquire feedback from security researchers as well as its own bug bounty members in order to fine tune the feature.

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Spending on Social Promoting Is On the Rise (Report)

Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.

4C analyzed more than 900 brands and over $150 million in ad spending, and it found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend. Spending on Facebook grew even more, with a 74 percent YoY increase.

On Instagram, which saw user numbers rise to more than 600 million last year, advertising spend soared 138 percent YoY. Clearly, advertisers see the value of meeting their audiences as they transition to more platforms and networks.

4C chief marketing officer Aaron Goldman told SocialTimes:

Q4 was a strong quarter across the board for social and mobile advertising. Each of the major platforms saw growth, and we see that momentum carrying into 2017. Brands continue to find new and innovative ways to leverage social media to connect with their audiences, and at 4C, we’re helping them do it at scale and connect across screens to TV, as well.

4C also began monitoring ad growth on Snapchat during the fourth quarter. The mobile messaging application has come into its own throughout 2016, and now its ad services seem to be delivering promising results, according to Ben Hovaness, group director for Resolution Media, who was quoted in the report:

In the first two months since the Snapchat launch, Resolution has seen promising early results. Apples-to-apples comparisons of CPMs (cost per thousand impressions)–same demographic targeting parameters and spend volumes–indicate a consistent 10 percent to 15 percent discount imparted to Snap

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Fb Journalism Undertaking: A Full Information


Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project.

Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development of news products for the social network, training and tools for journalists and training and tools for users.

Simo introduced Facebook Journalism Project as follows:

Facebook is a new kind of platform, and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. We know that our community values sharing and discussing ideas and news, and as a part of our service, we care a great deal about making sure that a healthy news ecosystem and journalism can thrive.

That’s why today we’re announcing a new program to establish stronger ties between Facebook and the news industry. We will be collaborating with news organizations to develop products, learning from journalists about ways we can be a better partner and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age.

Simo wrote that collaborative development of news products will include new storytelling formats, a greater emphasis on local news and emerging business models, and the social network will host hackathons and regular meetings with publishing partners. Highlights follow:

While we’ve worked with our news partners on this in the past, as part of the Facebook Journalism Project we’ll begin an even deeper collaboration with news organizations across the spectrum, connecting our product and engineering teams so that we can build together from the early stages of the product development process.

We want to work with partners to

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NFL Groups on Fb, Twitter and Instagram, Weeks sixteen-18


Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins and Oakland Raiders led those two National Football League clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season.

Social marketing firm Unmetric analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. 19 through Jan. 9—the last two weeks of the regular season and the first week of the playoffs–using its cross-channel reports, and it found that the Dallas Cowboys still topped Facebook in audience size, while the New England Patriots did the same on Twitter and Instagram.

Other findings by Unmetric included:

  • The Cowboys also led in Instagram growth and Twitter engagement.
  • The Kansas City Chiefs were tops in Facebook engagement, while the same was true for the Patriots on Instagram.
  • The Raiders posted the most on Facebook during the time period studied by Unmetric, while the Green Bay Packers were the top tweets and the Dolphins were the most active club on Instagram.
  • The Packers tallied the most Facebook likes during weeks 16 through 18 of the NFL season, while the Cowboys paced Twitter in terms of likes, and the Pittsburgh Steelers led Instagram.
  • The Cowboys drew the most comments on Facebook and Twitter, while the Carolina Panthers topped Instagram in that category.


Readers: Is your favorite NFL team still alive in the postseason?

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Fb to Check Mid-Roll Video Advertisements in Publishers’ Video Posts (Report)

The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it.

Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers.

According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Kafka pointed out that the arrangement is the same on YouTube.

Readers: How will Facebook users react to this?

Image courtesy of Shutterstock.

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