Creating something just because it’s possible is a widespread bad habit in development. Especially smartphones provide a lot of technological options. But don’t forget that the user wants to have an easy time with your mobile web apps. The following article tells you what exactly that means.
It’s a perspective that designers rarely take: could the available interaction methods contain some that the user does not even want to use?
The consultancy Change Sciences looked into this exact question and got some surprising results. The scientists took a structured approach to the topic of mobile users with the help of smaller (up to 20 participants), and larger (up to 100 participants) studies.
For both responsive web design and native app design, they put out some solid recommendations you should consider if you want mobile users to turn into clients as well.
Forgo Unnecessary Gestures
Change Sciences found out that mobile users mainly rely on three gestures, and, if possible, avoid the use of further interaction methods. Above all else, they don’t want to be confronted with other control actions innovatively invented by the web app developer.
According to that, the most important gestures are scrolling, swiping, and tapping. The scroll gesture is the most popular and most used action of all of them. According to Change Sciences, 94 percent of all users make use of this gesture more than three times in a session of at least ten minutes. Scrolling is already familiar from the desktop and its mouse controls.
Swiping is no longer a problem for users either. Most of them try the gesture in the upper screen area, regardless of visual hints, such as arrows. In other areas of the screen, however, making users swipe takes visual clues.