Design News

search engine optimisation Greatest Follow or search engine marketing Self-Sabotage? Tips on how to Conduct a Clear Marketing campaign

Women Presenting SEO analysis

For many individual website owners and businesses who are new to SEO, their only goal is to improve their search engine rankings. They’ll do anything to get their service sitting comfortably at the top of the search page.

Most novices who want their website or business to rank higher on Google use a number of different SEO tactics, and some days will show sudden gains, and other days they’ll see no progress at all. When you’re employing so many different tactics at once, it’s hard to tell what’s working and what isn’t.

However, one thing many newbies to SEO overlook is that not all SEO tactics are created equal. In fact, SEO tactics can be quite easily divided into “goodies” and “baddies”.

Some tactics you might think are helping your website improve its search engine rankings, could be hindering it.

Why use ‘Clean’ SEO?

Google punishes websites which use ‘cowboy’ SEO tactics. Their algorithm can detect when a website is using ‘black hat SEO’ – which are attempts to cheat the system – and the site is then punished accordingly. This doesn’t just happen to small websites – both BMW and JC Penney have been removed from Google’s front page for dodgy SEO.

For a small business owner or website, it’s important to conduct a clean SEO campaign. Otherwise, months of hard work can easily disappear overnight, when Google’s algorithm realizes you’ve been trying to cheat the system. You can be on the front page one day, and miles away from it on the next.

Here we’re going to break down to explain the difference between Black Hat SEO, which amounts to self-sabotage, and a White Hat SEO campaign, which will bring you sustained growth.

Black Hat SEO

Black Hat SEO is the equivalent of getting a lift in a car to finish first in a marathon.


Continue Reading

Information Lab in 2017: working with information organizations to deal with business challenges

Screen Shot 2017-12-08 at 3.58.48 PM (EL).png

Editor’s Note: This week we’re looking at the ways the Google News Lab is working with news organizations to build the future of journalism. This is the first in a four-part series.

2017 was a critical time for both the news and technology industries. The battle against misinformation, rapidly-changing business models for news organizations and fundamental questions about the relationship between journalism and technology have made Google’s role in supporting quality journalism as important as it’s ever been. We started the Google News Lab in 2015 to work alongside newsrooms to navigate those issues and build a stronger future for news.

No single technology, platform or partnership will solve every challenge the news industry faces, so we’ve focused on using our resources and technology to help newsrooms and journalists try new things. Three of the biggest challenges we focused on in 2017 were trust and misinformation, inclusive storytelling and local news. Today, we’ll provide detail on how we approached those challenges—and to ensure we’re tackling the right ones in the future, we’d love to hear feedback and new ideas.

Trust and misinformation

Though it’s been a focus since we founded the News Lab, curbing the spread of misinformation and helping people understand what content they can trust has become even more important this year, in light of events across the world. Our efforts to fight misinformation focus on three key groups—platforms, newsrooms and consumers.

Platforms: Google has launched a number of features to prevent the spread of misinformation on our platforms, and News Lab has built partnerships to strengthen those efforts.

The Greatest E-mail Design Hunt 2017 – Take part and Win Prizes Value $10.000

EmailMonks, one of the largest email template production companies, presents you “The Best Email Design Hunt 2017”, an international contest to acknowledge the hard work and innovativeness of email professionals.

This contest is organized by EmailMonks in partnership with leading email brands such as Email on Acid, Campaign Monitor, Really Good Emails, and Emma. We are happy to give a platform to the seasoned and talented email professionals to exhibit their amazing emails.

If you are an email professional who has contributed to the creation of an awesome email in 2017, submit your entry in this contest and stand a chance to win prizes worth USD 10,000 including a stunning trophy, cash prizes, freebies, and a chance to get featured in Really Good Emails (provided the emails are coded and meet their standards).

Eligibility Criteria

  • The participant should have the right to submit the email for the contest.
  • The email must be designed in 2017.
  • You can only submit one entry per person.
  • The email must have authentic content drafted for real brands rather than lorem ipsum.
  • It should not be a sample email that includes stock images.

PRO TIP: It is an added advantage if your email has interactive elements; although that’s not mandatory.

How Will the Winners be Chosen?

The top 50 entries will be chosen to go to the judges’ round based on the points gathered during the public voting and shares.

Here are the scoring criteria:

The more shares, likes and votes you get, the more points you accumulate. That increases your chance to win as you are more likely to make it to the judges’ round.

PRO TIP: Make sure you share or tweet the entry directly from the gallery to ensure the validation of the allotted points.

<img src="" alt="" width="600" height="600" srcset="

Continue Reading

The right way to Play a Video Routinely in PowerPoint

Guide to Making Great Presentations

Video is a great way to engage your audience and add interest to your PowerPoint presentation. Learn how to autoplay video in PowerPoint each time your presentation begins.

We also have a helpful complement to this tutorial. Download our FREE eBook:

How to Play a Video in a PowerPoint Presentation Automatically

Note: Watch this short tutorial screencast or follow the quick steps below, that complement this video.

1. Insert a Video

PowerPoint supports automatically playing videos right inside of a presentation. If you want to play a video automatically though, you’ll need to change a key setting. First, let’s insert a video into the PowerPoint presentation.

Go to the Insert tab and choose Video on the right side. Next, choose Video on my PC.

Use the Video on My PC option to play video in PowerPoint.

Now, I’ll browse to where I have a video stored and insert it.

Insert a video in PowerPoint
Insert a video in PowerPoint.

Now we have the video on our slide. You could click and drag to reposition it, and you can also press play to start playing the video, but if you wanted to start automatically, here’s how you can do that.

2. Set the Video to Play Automatically

Start by making sure we’ve clicked on the video if it’s not already selected, and then let’s come over to the Playback tab on PowerPoint’s ribbon. On the Playback tab, lets find the drop-down next to start let’s choose Automatically from the same list.

Autoplay video in PowerPoint
Turn on autoplay video in PowerPoint.

Switch PowerPoint into Presentation view and you’ll see that the video starts playing automatically.

Finishing Up!

This is a great idea when you want the video to start on its own when you’re presenting to an audience, so that no clicks are required.

Continue Reading

PowerPoint On-line vs Full PowerPoint 2016 on Your Desktop

Presentation Ebook

Using the term “PowerPoint” alone no longer describes how you actually use the app. You might be talking about PowerPoint on iPad or Android, the PowerPoint desktop apps for Windows or even PowerPoint in a web browser. This is called Microsoft PowerPoint Online.

This looks like the standard PowerPoint view, but it’s taking place inside of a web browser thanks to PowerPoint Online.

In this tutorial, we’re going to learn a bit more about Microsoft PowerPoint Online. We’ll cover how you can use it and what the key differences are between it and the desktop apps.

Download Our Free PDF eBook on Making Great

Before you read on, we want to make sure you
know about this resource, which will help you write, design, and deliver
the perfect presentation. Download our Free eBook: The Complete Guide to
Making Great Presentations

What Versions of PowerPoint Exist?

Microsoft has several different options for how you can purchase or license Microsoft Office, which includes apps like PowerPoint, Excel, and Word. Here are the common ways that you can buy or use Office:

  1. Office 365. This is the subscription-based model for using Office apps, with a monthly or annual package. You’ll always have access to the latest version of the Office apps as long as you continue paying for Office 365.
  2. Office Home. The “Home” edition is a one-time purchase of Office with no subscription attached. However, your app won’t stay up to date as Microsoft releases new versions and features.
  3. Office Online. Run PowerPoint in a web browser. Regardless of which version of PowerPoint you use, you can pair it with the browser-based version of the app for free.

What Is Microsoft PowerPoint Online?

For those who follow the tech industry, it’s hard to miss the shift that Microsoft has been experiencing in recent years. Once upon a time, the Redmond-based giant

Continue Reading