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Fans of 13 top European soccer clubs received a surprise from Snapchat Friday.
The messaging application released selfie lenses for those teams, which will be available in those clubs’ respective countries until midnight (local time, we presume) Sunday, and at their stadiums for the rest of the season.
The teams are:
There are more than 50 million daily Snapchatters in Europe, and many are football fans.
Neymar at Barca, David Alaba at Bayern, Hector Bellerin at Arsenal, Cesc Fabregas at Chelsea, Mario Gotze at BVB and Raheem Sterling at Man City are just a few of the players using our service to share behind-the-scenes moments with the world.
These new lenses give fans a dynamic, fun way to get in on the action and show support for their team.
Snapchat users: Are any of you fans of one of these 13 clubs?
— Arsenal FC (@Arsenal) January 20, 2017
Here it is in action!
Tried it yet? Send your snaps in and we’ll RT the best ones… pic.twitter.com/VwccRaogTA
— Liverpool FC (@LFC) January 20, 2017
On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017 and points us in the direction of personalization.
Marketers started this shift toward personalization during 2016 as they developed new ways to leverage user data. 55 percent of U.S. chief marketing officers plan to implement new solutions for growing the customer relationship in 2017, according to the infographic, and 57 percent of U.S. digital marketers expect to increase spending on loyalty programs.
These changes are directly informed by a growing desire for personalized content on the part of the customer, and business leaders are bringing it to them. 90 percent of Forbes global 500 executives believe that improving customer experience is key to 2017 strategy, and 73 percent of global marketers believe they must deliver a personalized experience to be successful.
The technology that could provide a unified solution is an omnichannel customer identity software. More than 50 percent of U.S. marketers agree that expanding this sort of solution across all channels is extremely important, and approximately 75 percent of global marketers agree that a singular view of each customer is essential to reaching their marketing goals.
For more information view the infographic below, or download the report.Continue Reading
Twitter is testing a new feature that highlights tweets from one specific account in users’ timelines.
Twitter told Perez it chooses which account to highlight based on signals including frequency of engagement, adding that engagement will also determine whether or not it keeps showing the module to users.
Readers: Would this be a useful addition to Twitter?
— Ben Cox (@WFNYBen) January 19, 2017
Will Facebook start letting users know when they read or share stories that turn out to be fake news?
Vice president of News Feed Adam Mosseri spoke on a panel at the University of California Berkeley Thursday night and mentioned doing just that as a possible solution, Megan Rose Dickey of TechCrunch reported.
Mosseri said during the panel, as reported by Dickey:
You want to make sure as little comes in the system as possible, and when it happens, you need to react as quickly as you can. And if you didn’t find it until later, then you need to consider letting people know. The question is who and how. I don’t know if we’ll do that, but it’s certainly something we’re considering.
He also addressed the impact of fake news on the 2016 U.S. presidential election, according to Dickey, saying:
In terms of how much we’ve seen, we actually haven’t seen a ton of increase around the election. The amount of fake news on the platform, actually–and I’m not trying to diminish the importance of the issue–is relatively small. It’s a very small percentage of what people see. It should be smaller. It should get as close to zero as possible.
And on publishers that distribute fake news, Mosseri said, according to Dickey:
We need to do what we can to reduce the distribution that fake news publishers get as close as we can to zero. That’s kind of what we started to do in December, and we have more work to do.
Readers: What are your thoughts on the idea of Facebook letting users know they have read or shared fake news?
Image courtesy of Shutterstock.Continue Reading