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Freebie: Nava – clear, responsive HTML template

Get this awesome HTML template now and start building great things! Download it from here.

This post Freebie: Nava – clean, responsive HTML template was written by Inspired Mag Team and first appearedon Inspired Magazine.

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Snapchat Debuts Selfie Lenses for thirteen European Soccer Golf equipment

Fans of 13 top European soccer clubs received a surprise from Snapchat Friday.

The messaging application released selfie lenses for those teams, which will be available in those clubs’ respective countries until midnight (local time, we presume) Sunday, and at their stadiums for the rest of the season.

The teams are:

Snap Inc. vice president of partnerships Ben Schwerin told Sophie Curtis of the Daily Mirror:

There are more than 50 million daily Snapchatters in Europe, and many are football fans.

Neymar at Barca, David Alaba at Bayern, Hector Bellerin at Arsenal, Cesc Fabregas at Chelsea, Mario Gotze at BVB and Raheem Sterling at Man City are just a few of the players using our service to share behind-the-scenes moments with the world.

These new lenses give fans a dynamic, fun way to get in on the action and show support for their team.

Snapchat users: Are any of you fans of one of these 13 clubs?

Live in the UK? Got @Snapchat? Add OfficialAFC and have a look through the lenses now – you might find a surprise pic.twitter.com/ft8Y7xVI1I

— Arsenal FC (@Arsenal) January 20, 2017

👻 Here it is in action!

Tried it yet? Send your snaps in and we’ll RT the best ones… pic.twitter.com/VwccRaogTA

— Liverpool FC (@LFC) January 20, 2017

👻 | We’ve teamed up with @snapchat to develop a special #EFC Lens! Test it out and send in

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Is Personalization the New Buzz for 2017? (Infographic)

2017-Digital-Marketing-Trends-Predictions_Signal-infographic

On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017 and points us in the direction of personalization.

Marketers started this shift toward personalization during 2016 as they developed new ways to leverage user data. 55 percent of U.S. chief marketing officers plan to implement new solutions for growing the customer relationship in 2017, according to the infographic, and 57 percent of U.S. digital marketers expect to increase spending on loyalty programs.

These changes are directly informed by a growing desire for personalized content on the part of the customer, and business leaders are bringing it to them. 90 percent of Forbes global 500 executives believe that improving customer experience is key to 2017 strategy, and 73 percent of global marketers believe they must deliver a personalized experience to be successful.

The technology that could provide a unified solution is an omnichannel customer identity software. More than 50 percent of U.S. marketers agree that expanding this sort of solution across all channels is extremely important, and approximately 75 percent of global marketers agree that a singular view of each customer is essential to reaching their marketing goals.

For more information view the infographic below, or download the report.

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Twitter Testing Module Highlighting Tweets From One Particular Account

Twitter is testing a new feature that highlights tweets from one specific account in users’ timelines.

The social network confirmed to Sarah Perez of TechCrunch that select iOS, Android and web users are part of the test, adding that users who do not desire to use this feature can dismiss it.

Twitter told Perez it chooses which account to highlight based on signals including frequency of engagement, adding that engagement will also determine whether or not it keeps showing the module to users.

Readers: Would this be a useful addition to Twitter?

this is a cool new useful feature @twitter pic.twitter.com/Sx0BZKcstm

— Ben Cox (@WFNYBen) January 19, 2017

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Will Fb Alert Customers That They Have Learn or Shared Pretend Information?

Will Facebook start letting users know when they read or share stories that turn out to be fake news?

Vice president of News Feed Adam Mosseri spoke on a panel at the University of California Berkeley Thursday night and mentioned doing just that as a possible solution, Megan Rose Dickey of TechCrunch reported.

Mosseri said during the panel, as reported by Dickey:

You want to make sure as little comes in the system as possible, and when it happens, you need to react as quickly as you can. And if you didn’t find it until later, then you need to consider letting people know. The question is who and how. I don’t know if we’ll do that, but it’s certainly something we’re considering.

He also addressed the impact of fake news on the 2016 U.S. presidential election, according to Dickey, saying:

In terms of how much we’ve seen, we actually haven’t seen a ton of increase around the election. The amount of fake news on the platform, actually–and I’m not trying to diminish the importance of the issue–is relatively small. It’s a very small percentage of what people see. It should be smaller. It should get as close to zero as possible.

And on publishers that distribute fake news, Mosseri said, according to Dickey:

We need to do what we can to reduce the distribution that fake news publishers get as close as we can to zero. That’s kind of what we started to do in December, and we have more work to do.

Readers: What are your thoughts on the idea of Facebook letting users know they have read or shared fake news?

Image courtesy of Shutterstock.

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