As any owner of a website whose task is to sell goods to people, I’m always in search of tools that will make my e-store a better place for both constant and casual users.
And it is not only a matter of withstanding the tough competition that I suppose everyone in the World of e-commerce is facing these days; it is a matter of making my online audience happier and satisfied by providing them with a place where they not only are able to please themselves by buying some amazing products but also relax and enjoy their pastime while surfing through all sorts of goods that are in stock.
In today’s reality, everything comes down to taking user experience far and beyond and making it more personal and less artificial. It is a rule of thumb: happy clients always buy more than those that are disappointed: the latter as a rule try to get away from this local “agora” as soon as possible and stay out of it no matter what.
As the saying goes, make your customers happy and they will certainly return and bring you their friends and colleagues. Sounds like an easy task to do; though as is always a case, it is not. When it comes to faceless Internet, the main problem always lies in the absence of the real interaction with your potential customers.
In the store you can easily predict the next move of the customer: you can compensate some oversights or inadvertencies with your broad smile and a bonus card; push the client by offering him/her a cup of coffee and a “family” discount or just provide them with great personal service that will always win the people.
On the Internet you are deprived of this exclusive and absolutely vital privilege ofContinue Reading