Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing.
Aiming to improve News Feed, Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait.
The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed.
In reality, the update is an invitation to improve your content and step up your marketing efforts. Manipulating readers with anger, anxiety, surprise or other punchy emotions was never a good strategy to begin with. After all, clickbait is essentially a form of bait and switch (hence the name).
So what’s a marketer to do? Focus on posting quality content that people actually care about.
Of course, some clickbait will still make its way onto Facebook. The new algorithm only penalizes publishers with a high ratio of posts with misleading headlines.
Make yourself useful: Remember Google’s Panda update? Facebook’s algorithm improvement is an awful lot like Google’s search filter, designed to prevent spammy sites from ranking highly–both are designed
Facebook’s video service is ready to take the next step as industry sources have reportedly told Recode that the social media service will begin testing a new “mid-roll” ad format for videos posted on Facebook.
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Execution-wise, Facebook’s “mid-roll” ad format would allow video publishers to insert ads into their video clips that are at least 90 seconds long. On top of that, the ads would only trigger once the viewer has sat through 20 seconds of said video.
Prior to the implementation of the “mid-roll” ad trial, Facebook registers a video view as long as a user watches a video for at least three seconds. Considering the fact that Facebook videos are automatically played when it appears on the News Feed, this means that the video view count could be artificially inflated.
With this new system in place, video creators can now use Facebook’s very own mechanics to game the ad system. This would force video publishers to come up with videos of decent length that are interesting enough to get the viewer’s attention, instead of relying on numerous short-length videos to maximize profits instead.
As for the payout, Facebook will be following a model that is similar to YouTube. The company will sell the ads and share 55% of the revenue generated with video publishers.
For those aspiring video creators who are looking to use Facebook as a money making platform, you might want to rethink your
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According to the report, the attacker would first compromise a Gmail account. From there, they would send an image attachment that is disguised as a PDF file to email addresses that can be found on the compromised account.
Should the recipient click on the attachment, they would be brought to a fake Google sign-in page.
The sign-in page has been disguised well as the address bar would show the accounts.google.com subdomain, which is good enough to fool a lot of people, even some tech savvy ones.
From there, the phishers would be able to acquire additional login credentials, allowing them to start the cycle all over again with a fresh batch of emails.
As devious as this method may seem, there is a simple way that you can protect yourself from this attack: enabling Google’s “two-factor authentication system”. Even if you’ve somehow managed to be duped by the fake Google login screen, the attackers won’t be able to gain access to your account as they would not be able to enter the code that Google provides.
Over the last years the quality of online stock footage has increased dramatically. A creative video intro or looping video background on the front page is perfect to draw attention. You can use stock footage in your personal (and most of it in your commercial) projects. We’ve rounded up 20 of the best free stock video websites! Enjoy!