A new report by MIT Technology Review Insights finds that organizations must rethink how they approach data consent, shifting from one-time compliance interactions to ongoing, trust-based relationships with users to succeed in the AI era. The report, “Building trust in the AI era with privacy-led UX”, is produced in partnership with Usercentrics, a global leader in data privacy technology, and is based on in-depth interviews with industry experts and practitioners whose work sits at the intersection of privacy technology, digital marketing, consumer analytics, and trust. Interviewees included experts from organizations such as Forrester,… The post Privacy-led UX is becoming a prerequisite for AI adoption, new MIT Technology Review Insights report finds first appeared on Ethical Marketing News .